Pressure Works to Reverse Greenwashing!
It’s been a long week. It’s time for some GOOD NEWS!
Greenwashing is when a heavily polluting company tries to make people believe that their company is doing more to protect the environment than it really is.
“Sometimes buzzwords make us feel like we’re taking more dramatic action than we are“
– Allure’s executive beauty director Jenny Bailly
WHAT CAN YOU DO IN 4 MINUTES?
Read this article and feel better about life!
Only have 4 minutes? Check out our highlights
Allure Bans Several Sustainability Buzzwords Around Packaging
– Full Article on WWD
REFERENCES
GOAL
Good News Friday will lift our spirits and take us into a great weekend!
WHO?
Anyone who pays attention to current affairs cares about the environment, social services, democracy, fairness, the truth…
SOLUTION
Every Friday, instead of focusing on the negative and on the things we want to change, we focus on what’s already good in the world and spend time learning and sharing this news.
Many companies are on a journey towards sustainability, but that includes making a lot of mistakes along the way. By keeping them accountable, we can promote progress and change.
“You may not be responsible for getting down, but you must be responsible for getting up.” – Jesse Jackson
Highlights
WWD Article – Allure Bans Several Sustainability Buzzwords Around Packaging
For Earth Day, Allure magazine is rethinking the terminology it uses around sustainability and is hoping the beauty industry will follow suit
That includes never referring to any type of plastic as “recyclable” since — while many plastics are capable of being recycled — only 9 percent of all plastic waste ever produced has actually been turned into something that was then able to be used again.
Also banned from the pages of the glossy magazine when it comes to describing packaging are the terms “earth-friendly,” “eco-friendly,” “planet-friendly” and “biodegradable.” Allure explained that while the latter defines a substance or object that is capable of being decomposed by bacteria or other living organisms, there is no specific time limit and most landfills don’t have enough oxygen to get the job done.